Virtual Derby

See the article on the Marketing Derby website here

Bondholder Mixed Realities is recreating Derby in virtual reality, including Bondholders The Roundhouse and The Palfrey

Mixed Realities' cutting-edge technology allows people to explore Derby's landmarks without leaving the comfort of their home. 

Joe Clark, Creative Director, said: "Our ambition for the project is to promote the amazing venues and spaces within Derby in a new and exciting way."

Bondholder Derby College, which occupies the Roundhouse, commissioned Mixed Realities to produce the 3D environment to help promote it as a modern leisure and business tourism destination.

An event planner at the college's Roundhouse Events arm, said: "The work was done overnight when the Roundhouse is at its quietest and most atmospheric. The results are stunning and we were delighted that this iconic building has taken centre stage in such an innovative project."

Scott Straughan, Technical Director, said: "There were many challenges associated with creating a 3D Virtual scan of such a large space, everything from its complex structure, the lighting required, to the intense level of detail in the floor itself all presented their own technological difficulties.

"Despite being a young company we have been able to overcome these challenges and hopefully have given Derby College and the city of Derby a new and innovative way to explore the building."

The Roundhouse was renovated by Bondholder Bowmer and Kirkland as part of a major restoration programme designed by fellow Bondholder Maber Architects.

Bowmer and Kirkland chairman John Kirkland said it was fitting the Roundhouse should be the first building in Derby to be recorded as part of the 3D Derby Project.

He said: "It is a landmark building and a piece of history which we had the honour to restore and renovate. To see it in 3D gives it a whole new perspective and reveals it in all its glory."

Maber Associate Director Steve Basran added: "We have been absolutely delighted with Mixed Realities' 'nothing is too much trouble' approach to creating a VR simulation of The Roundhouse.

"The Roundhouse scheme is one of Maber's most prestigious accomplishments in Derby and the practice has worked hard to find the right partner to collaborate with to unearth the deep history that lies behind the scenes.

"The VR package will help us gain a better understanding of the structure and become a vital tool for any future work at the Roundhouse."


Joe Clark